Published May 8, 2024
The Difference Technology Makes in Selling Your Home

Selling a home in today’s market requires more than just a for-sale sign and an open house. At the Tyler Goff Group, we understand what it takes to sell your property at the best possible price, from leveraging the power of advanced real estate technologies to crafting a personalized selling strategy. The Sioux Falls real estate market is dynamic, and as real estate professionals, we keep our fingers on the pulse of market trends to ensure your home stands out to potential buyers.
Our approach to selling your home combines both the local advantage of understanding and experience in the Sioux Falls real estate market as well as innovative digital marketing techniques. With 92% of home buyers starting their search online, we prioritize internet advertising and social media exposure, placing your home on all the key real estate platforms, including realtor.com and our own website. We bolster online presence with targeted email campaigns and a unique text-to-view feature for instant access to your listing.
Beyond digital marketing, the personal touch remains essential; it's the synergy between technology and personal interaction that sets us apart. We ensure that every detail of your selling process is managed with care, from the initial pricing strategy, aided by up-to-date MLS data and market statistics, to our dedicated follow-ups and transparent communication via Brivity, our real-time communication tool. Engaging with us means that your home sale is guided by not just an agent, but a team committed to selling your home efficiently and profitably.
Real Estate Listing Technology That Makes Your Home Stand Out
In today's competitive market, leveraging cutting-edge technology is key to making a home listing catch a buyer's eye. We utilize a suite of technological innovations designed to showcase properties at their very best.
Rich MLS Data for Pricing
We rely on detailed MLS data to determine the most competitive price for your home. Our approach considers active, pending, and recently sold properties, ensuring that your house is priced to attract serious buyers and sell for the best possible value.
Professional Photography
Photos are a buyer's first impression, and that's why we ensure top-tier professional photography for every listing. We aim for high-quality, well-composed images that highlight the unique features and selling points of your home.
Drone Videography
Drone footage offers a stunning aerial view, presenting your property's layout, size, and the surrounding area. Our use of drones in listings helps potential buyers grasp the full scope of what's on offer, creating a compelling visual narrative.
3D Virtual Tours
With online 3D tours, we bring an immersive experience to buyers, allowing them to explore every angle of your home. This technology is essential, as it helps out-of-town buyers experience the property as if they were there in person, dramatically broadening the potential market.
Real Estate Marketing Technology That Delivers Results
Marketing technology also plays a pivotal role in selling properties quickly and at the best price. We leverage cutting-edge tools to ensure your home stands out in the crowded marketplace.
Internet Advertising
To maximize visibility, we strategically place ads across the internet where potential homebuyers are most likely to start their search. These platforms include popular home search portals and online real estate listings, deploying targeted ads to attract qualified buyers.
Search Engines
We utilize the power of search engines like Google and Bing by optimizing our listings, ensuring your home appears to interested parties. Through precise keyword targeting and SEO strategies, we connect with potential buyers at the moment they're searching for properties in the local market.
Email Marketing
Our expansive email network allows us to send curated listings directly to potential buyers. By providing immediate and pertinent information, we maintain engagement and prompt swift action from those in the homebuying process.
Social Media
We harness platforms such as Facebook to reach a diverse audience, including millennials, that’s highly active in the real estate market. With compelling content and virtual staging of your home, we tap into the vast number of daily users, promoting shares and discussion for increased visibility.
Information by Text
Text message services offer instant information to interested buyers who see a for-sale sign and keep them connected to the homebuying process. With quick updates on new listings and open houses, we offer the convenience and speed that today's home shoppers expect.
24/7 Real-Time Marketing Updates
We provide continuous real-time updates on marketing activities for your home, ensuring you are kept in the loop. Accessible communication tools like Brivity keep us connected, showing where and how your property is being marketed, feedback from showings, and reporting on our marketing strategies.
Utilizing these technologies not only helps in selling your home for a fair market price but also streamlines the entire process—bringing efficiency and convenience to your doorstep.